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Alibaba officially enters! Huangshan's first Tmall smart business district is launched

来源:黄山新闻网 作者:程继强陈文潮 December 25, 2019 10:16:14 Source: Huangshan News Network Author: Chengji Jiang Chen Chao

On the afternoon of December 24, Huangshan Station, the first Tmall smart business district in Huangshan, was officially launched!

Huangshan's first Tmall smart business circle was jointly created by Chinese e-commerce giant and new retail leader-Alibaba and Shenhua Group. At the same time, it will introduce a professional operation management team and Tmall technology backstage to build an online cloud mall platform , Brand-new help Huangshan new retail ecology and new economy.

Speech by Bi Pumin, Deputy Mayor of the Municipal Government

As early as December 5, relevant leaders of Huangshan City and leaders of Shenhua Group rushed to the headquarters of Hangzhou Alibaba Group. Shenzhen Hua Group and Alibaba successfully signed related cooperation agreements. This is a grand event to promote the development of Huangshan City's commercial economy and commerce and trade industry, and to enhance the service capacity of business districts. It is also a major move to integrate into Hangzhou metropolitan area and launch cross-regional cooperation!

What is the cloud mall platform?

Huangshan Tmall Smart Business Circle-Cloud MALL platform is an online operation platform (mobile phone) based on mobile Internet, which fully utilizes Alibaba big data, e-commerce platform technology, and "Double Eleven Red Packet Rain" and other resources , For the merchants settled on the platform, it provides core functions such as merchant and product information release promotion, merchant activities and discount information release promotion.

How to use Cloud MALL platform?

Speech by Li Guoliang, Chairman of Shenhua Group

If you want to go shopping or go shopping or have a meal with friends and relatives, etc. 1) Before you go out, you can pick up your mobile phone, open Taobao, enter the homepage of the business district, and browse the various business districts, shopping malls, different merchants and products published on the business district platform. Information, and "discount activities", you can know all the information about the business district without leaving home; 2) Receive the benefits and promotions published by the collection business district platform, including but not limited to various coupons, cash coupons, discount coupons, to Shop gifts, and even red envelope rain events on the platform. 3) Get preferential benefits: open mobile Alipay or mobile Taobao → scan the code "Huijin Miaoshang Street QR code" → enter "Huijin Miaoshang Street-Business Circle Home" → click to browse the relevant operating channels → learn about the relevant preferential information → Click to collect the collection → shop to enjoy the discount ...

The first stop of the offline experience on the cloud mall platform-Huijin Miaoshang Street

Where are the various coupons and red envelopes received on the Cloud MALL platform? Don't worry, the first stop of offline experience-Huijin Miaoshang Street is waiting for you!

Huangshan Shenhua Group will use Tunxi Huijin Metropolitan Life Plaza (renamed Huijin Miaoshang Street) as its carrier, and use Alibaba big data as its foundation, relying on Ali tools and ecosystem resources, to help open up the city ’s physical business “online and online” "Offline" dual operation channels, achieving new offline retail business trends. Introduce Huangshan's first "Tmall Ideal Station" to settle in, and plan to introduce Tmall Xiafan Store, Taobao Studio, local carefully selected products, and urban retail products such as fashionable products and fashionable play.

Huijin Miaoshang Street will be positioned to create a new culture of tide culture, and combine Tmall brand supply chain resources, Taobao live broadcast resources, local brand incubation products and special public welfare projects to create food, Letao, culture and education, live streaming, curating, social, Welfare township and other six-in-one tide culture experience center including "eat, buy, play, learn, broadcast, and show". Specific plan: The first layer mainly plans fast-fashion retail brands, bringing together the young business forms of local online celebrity searches; the second layer plans tide products collection to create Tmall's popular stores, positioning small, beautiful, sophisticated and excellent tide play, tide products ; The third floor plans to introduce "one village, one product" and other forms of local incubation brands and public welfare docking projects; the fourth floor features theme restaurants, fashion composite stores, casual dining, snacks and specialty food online culinary world.

It is reported that Huijin Miaoshang Street will also enjoy the support of multiple advantages such as intensive resources, professional tools, dual-line operations, diversion to the store, and smart experience scenarios, and promote the creation of a focus, drainage, hot search, sharing, growth Effective, multi-win urban shelves. This is an inevitable trend driven by Huangshan's economic development and commercial consumption, and it will also bring new experiences and opportunities!

Edit: Wen Chao